Nokia today decided to change the name of their service branding from Ovi to Nokia
According to Nokia, none of the services offered by the company will be affected other than having the name changed. The transition is likely to begin in July and will be finished by 2012.
Ovi, which translates to door in Finnish, was launched in 2007 but was not promoted much by Nokia before 2009. Before Ovi was born, Nokia was running Club Nokia, a mobile store for ringtones, wallpapers and themes for Nokia handsets. But Club Nokia was soon closed down because network operators was dissatisfied with Nokia "stealing" their customers. Instead Ovi saw the light, offering photo sharing and digital maps. Later Ovi started offering Ovi Mail and Ovi Store (app store) and Ovi Music.
The only difference consumers can expect to see is the replacement of the brand Ovi with Nokia. The name change will affect the device software and web as well as printed material and online media.
According to Nokia, none of the services offered by the company will be affected other than having the name changed. The transition is likely to begin in July and will be finished by 2012.
Ovi, which translates to door in Finnish, was launched in 2007 but was not promoted much by Nokia before 2009. Before Ovi was born, Nokia was running Club Nokia, a mobile store for ringtones, wallpapers and themes for Nokia handsets. But Club Nokia was soon closed down because network operators was dissatisfied with Nokia "stealing" their customers. Instead Ovi saw the light, offering photo sharing and digital maps. Later Ovi started offering Ovi Mail and Ovi Store (app store) and Ovi Music.
The only difference consumers can expect to see is the replacement of the brand Ovi with Nokia. The name change will affect the device software and web as well as printed material and online media.
